UX and UI design agency
People need to understand what to do, what has happened and how to recover when something goes wrong. Interface design should account for those moments as carefully as the main screen.
Get a quote
What we work with
- Figma
- React
- CSS
- HTML5
- Tailwind CSS
- TypeScript
Design website journeys that make sense to the people using them
An empty result, an invalid form entry or a slow response is part of the experience. Resolving these states during design reduces uncertainty for the people using and building the interface.
What a UX and UI brief should cover
Connect the tasks people need to complete with the screens, content and feedback that support them.
Understand the user's task
Map the important journeys and the information needed at each step. Research and existing usage evidence can help test assumptions.
Consistent interface patterns
Reusable components can help related controls behave predictably.
States beyond the ideal example
Consider loading, empty results, validation and permissions, including how the interface explains a problem and helps someone continue.
Accessible design decisions
Contrast, control size and visible focus need attention in design. The implemented interface still requires evaluation.
Responsive behaviour
Specify how content and controls adapt across screen sizes, allowing for real text, zoom and different input methods.
Testing with relevant users
Choose research methods and participant numbers to suit the questions and risk. . No fixed sample finds every important issue.
UX and interface design projects
See all our work
Our web design & development services
Find the right starting point for your website, online shop or design project.
All servicesDesign that looks like your business rather than a template someone else is also using. Built to load fast and to be found for the things people actually search for.
For when you need to edit everything yourself. Built on clean custom fields rather than a page builder, so it stays quick and does not fall apart on update day.
Online shops on Shopify, set up so the product data, the feeds and the analytics all agree with each other. No bespoke checkout, because you do not need one.
A static front end with the content held somewhere sensible behind it. Nothing to hack, nothing to slow down, and hosting that costs almost nothing to run.
Logos, brand marks, artwork and the bits that go around a site: social templates, printed pieces, photography direction. Useful whether or not we built the website.
Updates, backups, uptime monitoring, hosting and a set number of small changes each month. Optional, and you can leave whenever you like.
We’re rated 5 stars on Google with an average rating of 4.9
“Amply was fantastic at designing my website. They were helpful, quick to reply and very informative. I will definitely continue to use their services. Couldn’t recommend more.”
Holly WatsonFounder, Horizon Sports “Really happy with how our new website has turned out. We wanted something that looked professional, was easy for customers to use and showed off the work we do, and that's exactly what we've got. The whole process was really easy, and it was great having someone who understood what we were after and could bring our ideas to life. Would happily recommend!”
Managing Director, Emay Electrical 
“A big thank you for my website design and delivery!!”
Chris BaronManaging Director, Silver Bullet Express “The team at Amply did a brilliant job at building my new website. I can't thank them enough, particularly Nigel and Josh who went the extra mile to make sure that the site looked nice and also brings us in work.”
Jordan MilmanDirector, F&F Drainage “We have used 2 or 3 larger agencies in the past.... All were a waste of money, Nigel has been very consistent and lovely to deal with.”
Michelle GauciCEO, CV Insight Ltd
Give development a design it can interpret
Unspecified behaviour leaves decisions to be made during the build. A design handover should explain important interactions and how they respond to realistic content or unexpected situations.
The level of detail should match the project. . Useful documentation makes decisions easier to discuss and test.
Get to know Amply
Sectors we work with
Trades & construction
Professional services
Retail & ecommerce
Health & dental
Hospitality
Manufacturing
Custom code, written for you.
export function img(src, sizes) { const e = IMAGES[src]; if (!e) return { src }; return { src: e.variants.at(-1).src, srcset: e.variants.map(toSrcset), };}
Performance
Every site we build clears 90+ on a phone, not just on a desktop.
The people doing the workA small team in Milton Keynes.Meet the teamMilton Keynes. Built here, not offshore.
What we build with
- WordPress
- Astro
- React
- Figma
- Shopify
- TypeScript
- CSS
- HTML5
What we do
- Web design
- Ecommerce
- Branding
- SEO
- Hosting
- Copywriting
- WordPress
- Shopify
- Astro
- Migrations
- Care plans
- Analytics
- Landing pages
- Rebuilds
- Speed work
- Schema
- Training
- Local SEO
Websites from
£2,000
Clear, consistent pricing
The price is agreed in writing before anything begins.
Questions about UX and UI design
What is the difference between UX and UI here?
UX considers the overall experience of completing a task. UI focuses on the interface through which someone does it. They overlap, and the right scope depends on the problem being addressed.
Do you build what you design?
Usually, and it makes for a better handover. We are equally happy to hand a design system to your developers, which is why everything is built as components rather than flat screens.
Do we need user testing?
Testing can help uncover problems that a project team has overlooked. Choose the approach around the importance of the journey and the uncertainty to resolve, rather than relying on a universal participant count.
Can you work with our existing design system?
. Review the available components and identify gaps before deciding whether additions are needed.
What do we get at the end?
A Figma file with components, states and specs, plus whatever written decisions the build needs. Yours, in your workspace.
Meet the people behind the work
Understand who will be involved and what each person is responsible for.
NigelManaging Director & Search ConsultantTwelve years of building and ranking websites, mostly for businesses who had been let down by their last one.
JoshDigital Marketing ManagerKeeps the schedule honest and is the one who tells you early if something has moved.
JakeWeb DeveloperBuilds what design draws, and is the reason the sites load in under a second.
EvieBusiness SupportKeeps the day to day running, and is usually the one who answers first when you get in touch.
NathanWeb DeveloperFront end and integrations, and the one who works out why the thing you inherited does not behave.
BasilChief Keyboard WarmerThe office cat. Attends every meeting, contributes nothing, and sits on whichever keyboard is busiest.
What would you like your website to do?
Tell us about your project and we will come back to you with a straight answer, not jargon.
Why us, and who you will deal with
- A fixed price and a date before anything starts
- Built to load fast and to be found
- A site you own outright at the end of it
NigelManaging Director & Search Consultant01908 734194Takes two minutes to fill in, and you'll get a reply within two working days.
- 1
- 2
- 3
Thank you, that has come through.
We read everything the same day and you will get a reply within two working days. If it is urgent, call us on 01908 734194.