The Flourish Clinic
Project overview
The Flourish Clinic offers medically led aesthetic treatments, carried out by trained clinicians rather than by a beautician who has been on a course. That distinction is the whole proposition, and the old site left a visitor to work it out for themselves. The brief was to lead with the clinical side without making the place feel like a hospital, and to get someone from a treatment they are curious about to a consultation they have actually booked.
Location
Bedford, Bedfordshire
Services
- Web design
The people on this project
NigelManaging Director & Search Consultant
The challenge
Aesthetics is a market where the nervous customer is the one worth winning, and everything about the old site asked them to take it on trust. Treatments were listed as names with no explanation of what the appointment involves or who performs it. There was no pricing, no clinician credentials and no sense of the room they would be sitting in. Booking meant finding a phone number and calling during the working day, which is the one thing a person researching a cosmetic treatment at eleven at night will not do.
Our approach
Treatments written for the undecided
Every treatment page says what it does, what the appointment is actually like, who carries it out and roughly what it costs. Somebody can talk themselves into it, or out of it, without having to ring up and ask.
The clinical credentials made plain
Qualifications, insurance and the names of the people doing the work are on the pages where the decision happens, not buried on an about page nobody reaches.
Booking that works at eleven at night
A consultation request sits on every treatment page and in the header, so the moment somebody decides is the moment they can act, whatever the hour.
The results
Consultation requests now come in across the evening and the weekend rather than only during clinic hours, and they arrive naming the treatment the person has already read about, so the first conversation starts further along.
- 2.4xConsultation requests a month
- 0.8sLargest paint, on a phone
- 71%More visitors reaching a treatment page
