Silver Bullet Express
Project overview
Silver Bullet Express move urgent parcels around Milton Keynes and the rest of the UK, and almost every job starts with somebody who needs an answer in the next ten minutes. The site had to make that conversation easy to start from any page, on a phone, without a visitor reading a word about the company first.
Location
Milton Keynes, Buckinghamshire
Services
- Web design
- Web development
The people on this project
NigelManaging Director & Search Consultant
JakeWeb Developer
EvieBusiness Support
The challenge
The old site asked for patience that nobody sending a parcel in a hurry has. The phone number sat in the footer, the quote form was three clicks deep, and on a phone the whole thing had to be pinched to read. Enquiries came by phone during office hours or not at all.
Our approach
The ask, on every page
A call button and a three-field callback form in the header, so a collection can be started wherever somebody lands rather than from the contact page.
Services written as jobs
Same-day, nationwide, business collections and urgent parcels each get a page, written around what the customer is trying to send rather than what the company offers.
Built at phone width first
The layout, the forms and the artwork were designed on a phone and worked up, because that is where the urgent jobs come from.
The results
Quotes arrive at all hours now rather than only between nine and five, and they arrive with the collection and delivery postcodes already on them.
- 3xQuote requests a month
- 0.9sLargest paint, on a phone
- 64%Enquiries outside office hours
