Branding agency for a distinctive business identity
Your identity needs to feel consistent on the website, in a proposal and wherever customers meet the business. Consider the visual choices and how people will apply them after the project is finished.
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What we work with
- Figma
- CSS
- HTML5
- Astro
- React
- Tailwind CSS
Create a brand identity that holds together across your website and business materials
A visual identity has to work in more places than a presentation. Small screens, printed materials and everyday documents reveal whether the design is practical as well as distinctive.
What to include in a brand identity brief
Choose the work around how you want the business to be understood and where the identity will appear.
A clear business position
Describe the audience, offer and reasons to choose the business. Those decisions give the visual direction a useful foundation.
Logo variations with a purpose
Consider the formats needed for different spaces and backgrounds, rather than assuming one arrangement will work everywhere.
Colour and typography together
Define how colours and type are used, including readable combinations and the hierarchy needed in real documents and pages.
Examples in context
Review the identity on the materials that matter to your business.
Guidance people can follow
Practical usage guidance helps colleagues and suppliers make consistent decisions when creating the next piece of communication.
A usable asset handover
Agree the working files, exports and licence information needed.
Brand identity projects
See all our work
Our web design & development services
Find the right starting point for your website, online shop or design project.
All servicesDesign that looks like your business rather than a template someone else is also using. Built to load fast and to be found for the things people actually search for.
For when you need to edit everything yourself. Built on clean custom fields rather than a page builder, so it stays quick and does not fall apart on update day.
Online shops on Shopify, set up so the product data, the feeds and the analytics all agree with each other. No bespoke checkout, because you do not need one.
A static front end with the content held somewhere sensible behind it. Nothing to hack, nothing to slow down, and hosting that costs almost nothing to run.
Logos, brand marks, artwork and the bits that go around a site: social templates, printed pieces, photography direction. Useful whether or not we built the website.
Updates, backups, uptime monitoring, hosting and a set number of small changes each month. Optional, and you can leave whenever you like.
We’re rated 5 stars on Google with an average rating of 4.9
“Amply was fantastic at designing my website. They were helpful, quick to reply and very informative. I will definitely continue to use their services. Couldn’t recommend more.”
Holly WatsonFounder, Horizon Sports “Really happy with how our new website has turned out. We wanted something that looked professional, was easy for customers to use and showed off the work we do, and that's exactly what we've got. The whole process was really easy, and it was great having someone who understood what we were after and could bring our ideas to life. Would happily recommend!”
Managing Director, Emay Electrical 
“A big thank you for my website design and delivery!!”
Chris BaronManaging Director, Silver Bullet Express “The team at Amply did a brilliant job at building my new website. I can't thank them enough, particularly Nigel and Josh who went the extra mile to make sure that the site looked nice and also brings us in work.”
Jordan MilmanDirector, F&F Drainage “We have used 2 or 3 larger agencies in the past.... All were a waste of money, Nigel has been very consistent and lovely to deal with.”
Michelle GauciCEO, CV Insight Ltd
Make the identity useful after launch
A business can have a strong logo and still present itself inconsistently. Unclear type choices, improvised colours and missing asset versions leave every new document open to interpretation.
An identity project should address those practical gaps. Decide which materials the team creates regularly and what guidance would help them apply the design with confidence.
Get to know Amply
Sectors we work with
Trades & construction
Professional services
Retail & ecommerce
Health & dental
Hospitality
Manufacturing
Custom code, written for you.
export function img(src, sizes) { const e = IMAGES[src]; if (!e) return { src }; return { src: e.variants.at(-1).src, srcset: e.variants.map(toSrcset), };}
Performance
Every site we build clears 90+ on a phone, not just on a desktop.
The people doing the workA small team in Milton Keynes.Meet the teamMilton Keynes. Built here, not offshore.
What we build with
- WordPress
- Astro
- React
- Figma
- Shopify
- TypeScript
- CSS
- HTML5
What we do
- Web design
- Ecommerce
- Branding
- SEO
- Hosting
- Copywriting
- WordPress
- Shopify
- Astro
- Migrations
- Care plans
- Analytics
- Landing pages
- Rebuilds
- Speed work
- Schema
- Training
- Local SEO
Websites from
£2,000
Clear, consistent pricing
The price is agreed in writing before anything begins.
Questions about branding
Do I need a rebrand or just a tidy-up?
Start by identifying what is no longer working. Inconsistent application may need clearer assets and guidance, while a changed audience or offer may justify a wider rethink.
Do you do the website too?
Usually, and it works better together, because the identity gets tested against a real page rather than a mock-up. We are happy to hand files to another agency instead.
Who owns the result?
. Fonts, stock assets and other licensed materials may have separate usage conditions.
How many concepts do we see?
Two or three developed properly, rather than eight sketches. Volume makes the decision harder, not better, and it is usually a sign of hedging.
What if we do not like any of them?
Feedback should identify what feels wrong and whether the brief needs revisiting.
Meet the people behind the work
Understand who will be involved and what each person is responsible for.
NigelManaging Director & Search ConsultantTwelve years of building and ranking websites, mostly for businesses who had been let down by their last one.
JoshDigital Marketing ManagerKeeps the schedule honest and is the one who tells you early if something has moved.
JakeWeb DeveloperBuilds what design draws, and is the reason the sites load in under a second.
EvieBusiness SupportKeeps the day to day running, and is usually the one who answers first when you get in touch.
NathanWeb DeveloperFront end and integrations, and the one who works out why the thing you inherited does not behave.
BasilChief Keyboard WarmerThe office cat. Attends every meeting, contributes nothing, and sits on whichever keyboard is busiest.
What would you like your website to do?
Tell us about your project and we will come back to you with a straight answer, not jargon.
Why us, and who you will deal with
- A fixed price and a date before anything starts
- Built to load fast and to be found
- A site you own outright at the end of it
NigelManaging Director & Search Consultant01908 734194Takes two minutes to fill in, and you'll get a reply within two working days.
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Thank you, that has come through.
We read everything the same day and you will get a reply within two working days. If it is urgent, call us on 01908 734194.